Learn to scrape data from any website, without coding and without any paid tools!
After an introduction to growth hacking and data scraping, we will cover the following key topics in this course:
- How to create a web scraping workflow
- How to scrape data from multiple pages on a single click
- How to run scraping tasks from your browser
- How to import data from a website to your Excel or Google Sheets
- How to use 'data scraping' recipe to automate your data extraction process
Shortcuts and hacks for one-click scraping
Scrape jobs for automation
Auto-pagination for multi-page scraping with a single run
Mode of training: VIDEO
Duration of training: SELF-PACED
The course will have STEP-BY-STEP TUTORIALS on video guiding you through the entire data scraping process. You will have lifetime access to the videos and can take the course at your own pace.
At the end of the course, you will be provided with a certification by Mapplinks Academy.
This course is not just for entrepreneurs and marketers. ANYONE who wants to learn how to scrape data can take this up.
This course will be particularly useful in:
- Web Scraping
- Growth Hacking
- Lead Generation
- Competitor Research
- Business Development
- Digital Marketing
And to show off your sexy new skill to your colleagues and friends!
WHY WEB SCRAPING?
If you're a growth hacker or digital marketing, you would usually think of the most common application of web scraping as: LEAD GENERATION.
However, that's not all!
OTHER THAN the application of web scraping in growth hacking, here are the other ways people use Web Scraping -
- Listings gathering - This is an area where the businesses are using web scraping to gather already listings from any website (example: job listings, real estate listings, etc - can be applied to any industry
- Email Address gathering - The purpose of this is lead generation. Lead generation and Email extraction is a big application of web scraping for both B2B and B2C companies
- Product review scrapes - this is an important one and the reason why many companies use it is so that they can keep an eye on their competitors.
- Scraping for database creation or app creation - The purpose is to get similar data from different websites and then post all that data into one.
- Social listening - Collecting data from different social media websites, whats trending and whats in.
- Stat collection - Getting massive amounts of data for research purposes - This could be scraping of government websites or other websites for stats, general information and such.
- Research & analysis - Research companies pull in massive amounts of data and then make sense of it. Usually, this data is put into an analytics tool.
- User sentiment & product feedback analysis - Understanding customer sentiment and feedback by extracting reviews from E-commerce portals and other public forums
- Product catalog creation - Building product catalog and using price data from competitive pricing
- Social campaign extraction - Extracting data from social media sites that allow crawling to gauge consumer trend and the way they react to campaigns
- Aggregator creation - Extracting hotel data and airline data to build aggregators, generate leads and provide better custom experience from the insights derived from the reviews
- Comparison sites - Building price comparison sites
- Risk prevention - Various government and private watchdogs can use web scraping to prevent malicious activities
- Competitor Analytics - Competitive intelligence by monitoring other players
- Reputation management - Scrape people profiles from social networks for tracking online reputation
- SEO - Scrape search engine results for SEO tracking
- Ad targeting - Provide better targeted ads to their customers